Yuliya (Julie) Grinberg, PhD

Experienced business anthropologist and strategist specializing in humanizing data science.

Skilled in ethnographic research, brand strategy, and creative insights development.

EXPERIENCE

Ethnographic Research Consultant 2014 - Present

Freelance, New York, NY

  • Design and conduct ethnographic research exploring a range of experiences, beliefs, and social practices that shape people’s lives to strengthen the relationships companies build with their customers 

  • Execute research recruiting, moderating, analysis, and reporting

  • Develop timely, strategic, research-driven insights that inspire internal creative and business teams

   

Adjunct Assistant Professor, Faculty of Humanities and Social Sciences                 Fall 2018

The Cooper Union for the Advancement of Science and Art, New York, NY

  • Teaching a course of my own design to upper-level undergraduates: “Bodies In-Formation: Anthropology of a Digitally Scripted Life”

  • The course examines how self-monitoring technology and data-driven bodies are shaped by power, commerce, history, and culture

Instructor, Pre-College Program     Summer 2018

Barnard College, New York, NY

  • Taught and developed the course “Technically Human: Race, Gender, and Belonging in the Digital Age”

  • The course examined how questions of race, gender, and disability shape what can be seen as technology and whom to count as human

Teaching Assistant, Department of Anthropology   2012 – 2017 

Columbia University, New York, NY

  • Led weekly, hour-long discussion sessions; mentored students throughout the semester

  • Courses taught: Interpretation of Cultures; Sexuality; Culture Through Film and Media; Film and Culture

      

Behavioral Planner 2008 – 2009

BBDO, New York, NY 

  • Implemented creative strategy across the Campbell’s Condensed Soup line and provided thought leadership on central consumer trends related to cooking

  • Collaborated with in-house anthropologist on ethnographic projects, contributing to research proposals, study design, and post-fieldwork analysis

Account Planner 2006 – 2007

StrawberryFrog, New York, NY  

  • Supported strategy team on new business pitches and existing clients, including Sam’s Club and A&E

  • Fielded qualitative research, conducted brainstorm and ideation workshops, and contributed to strategic development

  

Assistant Account Executive 2004 – 2005

Saatchi & Saatchi, New York, NY  

  • Assisted in the development of TV/Print advertising by managing relationships with in-house creative teams and partner agencies for the Cheerios franchise

  • Researched developing trends in the youth market as part of KidKulture, an internal research group

Jr. Brand Strategist Summer 2003

Nurun, New York, NY  

  • Supported team in developing digital strategy for L’Oreal Paris

  • Conducted competitive analysis and relevant desk research around consumer beauty trends

EDUCATION 2018

Ph.D. in Socio-Cultural Anthropology

Columbia University, New York, NY

Dissertation: “Sensored: The Quantified Self, Self-Tracking, and the Limits of Digital Transparency”

M.A. in Socio-Cultural Anthropology 2011

Columbia University, New York, NY

Thesis: “Blogging the Sublime”

B.S. in Marketing 2004

New York University; Leonard N. Stern School of Business, New York, NY

WRITING AND MEDIA PRESENCE

  • Regular contributor to leading anthropology and industry blogs on topics related to the intersection of society and technology, including blogs for CASTAC (Committee for the Anthropology of Science and Technology) and EPIC (Ethnographic Praxis in Industry Conference)

LANGUAGES

  • Russian – native proficiency