I am a digital anthropologist and a seasoned research and insights leader. In my industry work, I combine business savvy culled from years of brand strategy and mixed-research experience with academic rigor and depth. I have worked with fortune 500 companies across a range of categories, including Finance, CPG, B2B, and the Technology sectors. Grounding my work in anthropological approaches, I develop research that has “legs;” research that takes my clients into uncharted strategic territories and new creative directions.
I also specialize in digital culture and have taught college courses on ethical, social, and political issues as they relate to questions of technological innovation, automation, big data, and the future of work at The Cooper Union, NYU, Barnard College, and Drew University.
I hold a PhD in Sociocultural Anthropology from Columbia University. My doctoral work examined the ways professional ambitions, commercial imperatives, and entrepreneurial anxieties shape digital knowledge. This research forms the basis of my first book, Ethnography of an Interface: Self-Tracking, Quantified Self, and the Work of Digital Connections which was published in 2025 by Cambridge University Press. I also hold a B.S. in Marketing from NYU Stern School of Business.
Fluent in Russian, in my spare time I enjoy reading in both languages, traveling to new destinations, and hanging out with my kids.
Illustration shows the sphygmograph developed by Etienne-Jules Marey in 1860, as depicted in Picturing Time: The Work of Etienne-Jules Marey (1830-1904) (Chicago: Chicago University Press, 1992)